One of the hottest trends of digital marketing in 2012 is content marketing. Businesses know that they need to start shaping up their content strategy or risk falling behind the competition. Just take a look at the Whole Foods blog – they have a great understanding of how they can provide interesting, relevant stories about their brand to their customers.
The tough part with creating great content is that it takes time to piece together. For starters, you have to come up with great topics, actionable advice, references to link to, and how you will promote each post. And in a lot of cases, merely good content isn’t enough – remarkable content is a prerequisite.
In this post, you’ll learn about why a blogging checklist can help you with blogging strategy.
Just like it’s important to make things easy for your blogger to read, it’s important to structure your own blog posts in the background so you can get the basics down every time. A blogging check list keeps you organized by noting critical steps for each blog post.
By doing this, you can focus on writing. Once you’re done, you can go through the checklist to see what you missed and strengthen your post further. If organized well, a blogging check list can help you plug leaks in your blog posts that will take your content from good to great. Here’s an example of what a blogging checklist can look like:
Great blog posts always follow certain steps. You’ll see sub headers, bullets, images, and relevant links. This is because the bloggers that write this content understand that there are must-do steps for each blog post.
However, we’re human – it’s tough for us to remember every single step sometimes. Having a blogging check list alleviates the pressure and lets you focus on the writing. This way, you won’t be stressing about missing a step along the way. Once again, here’s the link to the WordPress plug-in.
State of Content Marketing
Studies have shown that most of us scan pages because our attention span is so short. Furthermore, our radars for crap content have gotten better due to the increased spam we’re seeing on the net.
Without having this post go into too much detail about the beauty of great content, here are some quick benefits:
- Increased reader trust
- Ability to grow your reach further
- Increased search engine traffic
- Unforeseen PR/Media opportunities
- Low cost marketing channel
With all these benefits, it’s shocking to see that to see a decline in blogging among Inc. 500 companies. But while it is amusing to see why these companies are botching such an opportunity, it’s understandable. These are the companies that are focused on the ROI of things rather than the long term investment.
More than anything, they want to see their invested dollars come back faster. Blogging takes time to generate ROI and they don’t want to wait. That’s fine – their loss.