As search marketers, we’ve all had the phrase “Content is King” drilled into our heads. Without great content, we’re unable to build any credibility. Just look at Copyblogger or Quicksprout, these are two blogs that continually pump out great work consistently. Remarkable content is what continually draws readers back because they get a sense of gratification from consuming your content. Often times, however, we run out of content ideas and need a refreshed perspective to change things up a little. Here are 5 content ideas to take you out of your rut and get the wheel spinning again.
- Weekly Roundup - Compile a list of newsworthy links in your niche with a brief description of each link. People like the ease of being able to see interesting news from an authority. This can be done daily, weekly, monthly, or even yearly! Here’s a good example of a roundup: http://www.seroundtable.com/recap-10-28-2011-14225.html
- Screencast - Change it up and start creating content via screencasts. Create how-to guides, product reviews, talk about an event, or anything you can think of! Screenr.com offers free screencast recording for up to 5 minutes for each video. Here’s a nice example of a screencast:
- Interview Experts – Create a list of interview questions and e-mail them to an expert in your niche. People love this type of content because they get to discover the story behind people they’re interested in. Here’s an example of an interview: http://mixergy.com/kissmetrics-hiten-shah-interview/
- Agree or Disagree with a point of view - Sometimes, you will come across an opinion that you might not necessarily agree with. You might find fundamental flaws in an author’s argument and have solid counterexamples on hand – why not create some content with the information you have? This is a great change of pace – just make sure you don’t make your argument too personal. You’re just looking to voice your point of view, not make enemies
- Create a Survey – Duh, right? Asking your customers for what kind of content they want means automatic topics that your audience is interested in. Here’s a great example of how Rand Fishkin from SEOmoz uses a survey to create content ideas: http://www.seomoz.org/blog/great-content-for-seo-simpler-than-you-ever-imagined
What are some content ideas that you use?
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