E-commerce SEO can get a little tricky at times. Even today, some companies can’t seem to figure out how to fix low hanging SEO issues on their online shops. These are usually quick fix remedies that can make a world of difference (especially for the massive brands that already receive large amounts of organic traffic already). This post will provide 12 killer resources on how to improve your E-commerce SEO.
Use these resources to help give you ideas to increase organic traffic, revenue, and conversion rates.
1. Perfecting On-Page Optimization for E-commerce Site – Paddy Moogan is a well known SEO who has written many gems. My personal favorite is his post on why knowing everything about SEO doesn’t mean shit. This post on-page SEO is targeting specifically at e-commerce sites. More specifically, it’s targeted at e-commerce product pages. E-commerce sites suffer from lack of SEO and can use improvements on areas such as:
- Titles and meta descriptions
- Product descriptions
- Site architecture
- User generated content
- Upsells & Cross sells
This post opens with a wireframe that e-commerce stores can use to improve their product pages. The wireframe contains 15 points that are all explained in the post. Chances are that your product pages might be missing some of these characteristics. Read over Moogan’s explanation of each point and decide if it might be worth adding to your product pages.
Keep in mind that this post isn’t just about SEO for e-commerce sites, it’s also about conversion rate optimization. Moogan understands this and incorporates usability recommendations in this blog post.
2. How to Optimize an E-commerce Category page – Michael Gray, another well known SEO, discusses different methods of optimizing e-commerce category pages in this post. Whether your site has 10 or 10,000 products, you’ll learn of the available options to choose from. With most larger e-commerce sites, it’s tough to individually build links to each product page. This is when a solid site architecture and a great link building campaign targeted at major category pages will come in handy. That’s how Zappos kills it with SEO.
3. How to Rank Product Pages for SEO – Adam Audette has consulted for companies such as Amazon, Zappos, and HSN. The slideshare below will give you insights on how you can increase rankings for e-commerce product pages through SEO.
4. E-commerce SEO Strategy: A Must Read Expert Round Table – This is a loaded post that contains expert opinions from people such as Rand Fishkin of SEOmoz, Tom Critchlow of Distilled, Ian Lurie of Portent Interactive, and Aaron Wall of SEOBook. 13 handpicked SEO experts tackle the following questions:
- What should online retailers prioritize in terms of SEO in 2012?
- What do you think online retailers don’t understand when it comes to SEO?
- What are some new SEO factors or tools that online retailers should know about in 2012?
5. 10 Percularities of Successful Internet Retail Website Designs – Many people are starting to realize that design is marketing. People often question which type of design drives conversions. This blog post covers various successful online retail designs and might give you an idea or two if you’re looking to do a redesign.
6. Winning Multinational eCommerce SEO Strategies – International SEO can be a topic that comes up for some brands and there aren’t a lot of resources on how to get it right. Thankfully, this post is a good starting point on how you should go about optimizing for multinational SEO.
7. Making Product Pages into Great Content – SEOMoz Whiteboard Friday – SEOmoz’ Rand Fishkin talks about some clever ways to utilize your product pages. If you’re in need of some creativity for your long neglected product pages, take a look at this:
8. Top 15 Free Things Every E-commerce Website Should Do After Launching – This is a solid hitlist of tasks to do after launching your e-commerce sites (or things you just totally missed after launching). Some of these recommendations are dated but for the most part, it’s worth taking a look at each recommendation if you’re starting fresh.
9. Guide to Link Building for E-commerce Sites – If you have thousands of products on your e-commerce site, there’s no way that you can build links directly to all of them equally. E-commerce SEO requires some creativity and this blog post provides ten different ways for you to get creative with e-commerce link building.
10. SEO: Build Relationships, Not Links - We sometimes develop tunnel vision by focused on just one piece of the whole pie. With SEO, we might become too honed in on acquiring links that we forget that developing relationships yields far greater returns. This post will remind you about the benefits of relationship building.
11. Mobile SEO Duplicate Content Issues – Duplicate content with mobile sites can cause them to be less competitive in search. Take a look at these issues and see if any of them are present on your mobile site.
12. E-commerce SEO for Mobile Websites and Mobile apps – This post will tell you the optimal solution for your mobile eCommerce site and why its the best solution.
What are some other killer E-commerce SEO resources that I missed?
Image credit: Mike “Dakinewavamon” Kline