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I love technology and chances are that, since you’re visiting an internet marketing blog, you do, too. My day job has me working in politics and harnessing the power of digital media to connect with voters – when I consult and write, I think and write about how technology makes marketing better and more effective. …

Facebook marketing is measured in two different ways: impressions and reach. Impressions are the number of times a post from your page is viewed. Reach, on the other hand, measures the number of people who received an impression of your post. There were rumors that Facebook adjusted its news feed algorithm to reduce reach of …

Social media marketing depends on personality. Developing a charismatic personality for your brand or yourself can help you achieve greater success online. Who would argue? We know charisma can help motivate and persuade – two core functions of marketing in the social web. The German sociologist and philosopher Max Weber said charisma is: [A] certain …

YouTube marketing is an essential part of your marketing mix. Each month, four billion hours of video are watched on YouTube and, in 2011, YouTube had more than one trillion views. YouTube, like many platforms, has witnessed a massive increase in mobile traffic. In 2001, the number of mobile views of YouTube videos more than …

Many companies, regardless of their size, are jumping onto Twitter to help connect with their customers. Businesses are using Twitter for good reason: There are nearly 140 million active Twitter users People send 340 million tweets per day 34 percent of marketers have generated leads through Twitter 20 percent of marketers have closed a deal …

Google+ Hangouts empower face-to-face communication between people in as many as 10 different locations. Its purpose is to enable multiple users to chat with one another and it is very effective for facilitating group interaction. 6 benefits of using Google+ Hangouts for business There are many business benefits of using Google+ Hangouts when interacting with clients. …

With Twitter’s decision to slash the price of its promoted Tweets, it means you need to start weighing the pros and cons of a Twitter advertising campaign. If there are more benefits, you need to learn the best practices of Twitter advertising. Twitter advertising: 3 pros and 3 cons There can be many benefits associated …

Google Plus marketing is getting more necessary as its membership continues to grow. In January 2012, Ars Technica reported Google Plus’s membership had doubled over the last quarter of 2011. Their network is growing and you need to develop a presence on Google Plus to make sure you can capitalize on its growth. Launched as …

Facebook ad revenue surpassed $2 billion in 2011 – that’s one massive amount of money. Clearly, Facebook ads are popular, but why are they popular? Facebook ads are popular because they are a powerful tool for businesses and marketers. Facebook ads are so powerful because the company maintains a massive database of information about its …

You aren’t using social media marketing merely for visibility – you want it to drive revenue growth. To drive revenue growth, you need to generate leads and convert those leads into sales. Knowing which social networks are the most effective at generating leads is essential to the success of your social media marketing efforts. Hubspot …