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Many digital marketers manage their SEO campaigns like they exist in a silo. Pretending your marketing campaigns exist within silos is dangerous because customer engagement occurs across many channels. Your various marketing campaigns reach customers at different points and through different mediums over the course of the consumer lifecycle – websites, social networks, mobile devices, …

Conversion rate optimization will ensure the profitability of your search engine optimization efforts. With so much data available to internet marketers, it is easy to get distracted – you can track traffic, page views, and time on page. The ultimate success of your SEO campaign will be determined by the amount of revenue generated. Conversion …

Being put in the same category as a bad infomercial should be a video marketer’s worst nightmare: the corny dialogue and high pressure to buy are hard to avoid if you happen to flip on the television before 6AM. But we should be avoiding that approach at all costs when marketing our own products.

Every month, we’ll compile a list of our top 10 favorite posts. We hope you find them useful! Link Building Means Earning “Hard Links” Not “Easy Links” – Search Engine Land’s Danny Sullivan goes on a rant and gives his thoughts on how links should be earned. Local Search Ranking Factors 2012 – This is …

“Linking, bookmarking, blogging, referring, clicking, friending, connecting, subscribing, submitting inquiry forms and buying are all engagement measures at various points in the customer relationship.” – Lee Odden Engagement – it all seems as if the quote above puts engagement in the same boat as conversions. For the sake of this post, let’s consider engagement to …

Ah yes, return on investment (or ROI). Yes. It’s important – but is it the only thing we should be focusing on? We’ve become so obsessed with seeing more dollars come in from our investments that it sometimes leads to tunnel vision on one thing: money. Keeping the company alive and making intelligent financial decisions …

Recently on Hacker News, there was a discussion about minimum viable SEO. The concept of minimum viable X stems from Eric Ries’ Lean Startup concept of the minimum viable product. The minimum viable product, or MVP, is shipping the most basic version of your product and continually reiterating based on how the market reacts to …

2011 was quite the crazy year.  Panda steamrolled many sites, Google+ was introduced, keyword data started disappearing, and so much more!  It was a very memorable year and many incredible things happened not just in the world of search, but in the real world as well.  This amazing video from Google pretty much sums up …

Let’s face it – the goal of many online marketers is to make more money. Some marketers build and leverage relationships to get noticed, some use automation tactics, some throw truckloads of money at advertising, and some people give away stuff. All of these actions have one premise – to make more money. What if …

Each Friday, we’ll be doing a weekly roundup of helpful internet marketing posts that we think will help our audience. Please feel free to chime in on your great finds each week! 7 Excel Charts You Should Be Using Daily – This is a a very strong post with a 15 minute video tutorial that …