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We seek to WOW our customers – Zappos When we hear of customer service, the big companies that come to mind are Zappos and Nordstrom. You might think that Zappos focuses on selling shoes, but the truth is that they’re well known because of their customer service. The main goal of these companies is to …

Ah yes, return on investment (or ROI). Yes. It’s important – but is it the only thing we should be focusing on? We’ve become so obsessed with seeing more dollars come in from our investments that it sometimes leads to tunnel vision on one thing: money. Keeping the company alive and making intelligent financial decisions …