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Content marketing is a very powerful tool, but you can easily sink yourself if you make any of these 13 critical mistakes. When done well, content marketing will increase your traffic and increase the number of prospects in your sales funnel. However, there are 13 regularly made content marketing mistakes that will hold you back. …

YouTube is more than the best place to find videos of hilarious laughing babies. It is fast becoming an advertising powerhouse – there are many options available to cater to all forms and sizes of businesses. More than half of all U.S. internet users visit YouTube every month – 58 percent to be exact – …

Content marketing needs to engage your readers and followers for it to be successful. Your fans need to want to talk about your content and share it with their network – they need to become your brand’s ambassadors. This post will explore why comments are beneficial and ways to increase the number of comments you …

So much of today’s marketing efforts are based around developing a business blog, your online platform, to generate leads. More businesses of all sizes are attempting to conquer their market by leveraging the strengths of a business blog. Blog competition is expanding into many markets, from traditional technology markets to consumer-facing industries, like HVAC installers …

Every successful internet marketing campaign is built on great content. Great content has five features: its easy to find, read, understand, act on, and share. Constantly producing entirely original content can be exhausting and expensive. This post is going to share a powerful content marketing trick with you – it’s going to discuss how to …

Business bloggers can get caught up in the need to create compelling content and can easily forget about the need to attend to some of blogging’s fundamentals. One of the fundamentals you cannot forget about is the need increase the number of blog subscribers you have. Turning out loads of high quality content takes a …

There are five factors that lead to content marketing success: Segmentation. Your content must be specialized to each customer segment you are focusing on. Focus. Establish goals for each piece of content and focus on those goals. Shareworthiness. People will only share content that is valuable and useful. Integration. If your content marketing efforts are …

Being put in the same category as a bad infomercial should be a video marketer’s worst nightmare: the corny dialogue and high pressure to buy are hard to avoid if you happen to flip on the television before 6AM. But we should be avoiding that approach at all costs when marketing our own products.

It is tempting to forget about email marketing as social networks grow in number. Those who forget about this valuable tool pay a dear price. The irony of ignoring email marketing to utilize the power of social media is that social networks will actually magnify the reach of an email message as people pass in …

It’s tough for writers to keep up with the abundance of tactics for blog topic generation. It can get overwhelming trying to keep track of all the new flashy tactics. Sometimes, you might even lose focus and instead waste hours of valuable time trying to master a new tool to incorporate into your toolset, only …