Outsourcing has become a very popular tactic used by many people today. The idea behind outsourcing is straight forward – offload the tedious, mind-numbing tasks so you can free up your time to do more important work. The result is a more relaxed mind and in many cases, more income. But outsourcing can also severely …

Ah yes, return on investment (or ROI). Yes. It’s important – but is it the only thing we should be focusing on? We’ve become so obsessed with seeing more dollars come in from our investments that it sometimes leads to tunnel vision on one thing: money. Keeping the company alive and making intelligent financial decisions …

Airbnb. Pinterest. Square. These are just a few of the the hottest startups taking off today. People often marvel at how the leaders of these companies lead them to the promised land. What does it take to be a successful entrepreneur? What’s that secret ingredient that helps them persevere through the seemingly impossible? The answer …

The 22 Immutable Laws of Marketing, written by Al Ries and Jack Trout, is just as the name describes: 22 marketing rules that have withstood the test of time and still hold true today. For example, one of the laws in the book refers to ‘The Law of Line Extension’. Line extension is defined as …

Every now and then, questions pop up on whether “X” is dying or not. Most recently, an article posed the question: ‘Is Blogging Dying?‘. The following graph seems to indicate so, as Inc. 500 companies seem to be jettisoning their blogs in favor of newer social media tools: (Image Credit: Businessgrow.com) Another blog post by …

Blogging is hard. Really hard. You have to post on a consistent basis. You have to have great headlines. You have to be provide valuable content to readers. You have to find proper references for your post. You have to (or should) provide relevant media to your content. Then you have to promote your content. …

Recently on Hacker News, there was a discussion about minimum viable SEO. The concept of minimum viable X stems from Eric Ries’ Lean Startup concept of the minimum viable product. The minimum viable product, or MVP, is shipping the most basic version of your product and continually reiterating based on how the market reacts to …

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The question on how to do effective SEO audits has always been a question that seems to resurface each year. In this blog post, we wanted to show you an example of how to do a quick on-site SEO audit. Don’t get us wrong, off-site SEO is very important, but some people tend to overlook …

Note: This post is for Google Analytics, Google Adwords, and Bing adCenter users. If your business is online, chances are that you’re measuring and tracking your data (you are, right?). More importantly, you’re keeping this data for the purpose of gaining actionable insights to optimize your business (you are, right?). If you are (you better …