“Linking, bookmarking, blogging, referring, clicking, friending, connecting, subscribing, submitting inquiry forms and buying are all engagement measures at various points in the customer relationship.” – Lee Odden Engagement – it all seems as if the quote above puts engagement in the same boat as conversions. For the sake of this post, let’s consider engagement to …

We seek to WOW our customers – Zappos When we hear of customer service, the big companies that come to mind are Zappos and Nordstrom. You might think that Zappos focuses on selling shoes, but the truth is that they’re well known because of their customer service. The main goal of these companies is to …

We could all use a nice kick in the butt sometimes to get motivated again. There will always be roadblocks in life; nothing is ever smooth as it’s made out to be. When you get tested to your limits, you’ll find the need to turn somewhere to draw upon some motivation because you’re running on …

One thing is given: everyone has goals they’re struggling to reach. And for some reason, it just looks like some people have an easier time reaching their goals. Could it be that they’re just more gifted than other people? Possibly. But the more likely reason that people like Kobe Bryant or Magic Johnson seem to …

One of the toughest parts of blogging is coming up with a great topics. It’s hard enough thinking of a great headline, writing great content, finding relevant images, and promoting the content. This blog post will at least help you simplify the topic generation part. Did you know that Google Reader is a great spot …

Internet retail powerhouse Zappos absolutely dominates in all facets of online business and SEO is no exception. This post will lend some insight into Big Z’s search engine optimization domination. Zappos has approximately 230,565 organic keywords driving traffic to its site (according to SEMRush). That’s a pretty staggering number. It seems that Big Z has …

One thing you’ll often hear about when building out a new site or even fixing a site is the importance of having a strong site architecture. One of the potential benefits to having a good site architecture: increased traffic. A site’s architecture is its foundation – start strong from the bottom and work your way …

One of the hottest trends of digital marketing in 2012 is content marketing. Businesses know that they need to start shaping up their content strategy or risk falling behind the competition. Just take a look at the Whole Foods blog – they have a great understanding of how they can provide interesting, relevant stories about …

How do I become successful? That’s a question you probably ask yourself every now and then. You take a look at your sports heroes or celebrities on TV and you wonder how they got there. Chances are you might even grow envious sometimes. Success is something we all want at every stage of our life. …

This is a re-shared infographic from Koozai that gives you 94 different ways to learn SEO – probably one of the better SEO infographics out there: Created by Digital Marketing Agency Koozai